AI Academy

Introduction to Social Media Marketing

Instructor: Anke Audenaert Duration: 1 week at 10 hours a week
Objective 1 Understand the landscape of traditional, digital and social media marketing
Objective 2 Understand the major social media platforms, how they function, and what role they play in marketing
Objective 3 Create SMART goals, identify KPIs, and define your target audience and their customer journey
Objective 4 Choose the right social media platforms and learn how to create social media policies
Customer Analysis
Digital Media Strategy
Marketing Channel
Social Media
Instagram
Marketing
Goal Setting
Social Media Management
Facebook
Social Media Strategy
Target Audience
Key Performance Indicators (KPIs)
Social Media Marketing
Marketing Strategies

Social Media Management

Instructor: Anke Audenaert Duration: 1 week at 10 hours a week
Objective 1 How to establish and manage a social media presence
Objective 2 How to create a brand, tone, and voice for a social media presence
Objective 3 How to manage a content calendar for a social media presence
Objective 4 How to evaluate the performance of content on social media and how to iterate on that performance
Facebook
Social Media Marketing
Instagram
Social Media Management
Content Management
Branding
Generative AI Agents
Content Performance Analysis
Social Media Strategy
Content Creation
Customer Engagement

Fundamentals of Social Media Advertising

Instructor: Daniel Kob Duration: 4 hours to complete
Objective 1 How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
Objective 2 How to craft compelling and effective visuals and copy for social media ads
Objective 3 Build an ad directly from your Facebook business page and your Instagram business account
Objective 4 Write a creative brief and create a social media ad
Marketing
Advertising Campaigns
Target Audience
Data Collection
Social Media Marketing
Facebook
Marketing Materials
Social Media Strategy
Information Privacy
Copywriting
Social Media
Paid media
Advertising
Social Media Campaigns
Online Advertising
Content Creation
Digital Advertising
Instagram
Social Media Content

Advertising with Meta

Instructor: Daniel Kob Duration: 1 week at 10 hours a week
Objective 1 Structure campaigns in Meta Ads Manager
Objective 2 Build an ad that aligns with your marketing objectives and target it to your intended audience
Objective 3 Set a budget, placement, and schedule for your ads in Meta Ads Manager
Performance Analysis
Social Media Campaigns
Marketing Budgets
Instagram
Budget Management
Target Audience
Advertising
Advertising Campaigns
Bidding
Paid media
Facebook
Social Media
Social Media Marketing
Campaign Management

Measure and Optimize Social Media Marketing Campaigns

Instructor: Anke Audenaert Duration: Approx. 10 hours
Objective 1 Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Objective 2 Implement an A/B test to optimize your campaign
Objective 3 Analyze dashboards and evaluate the ROI from your social media marketing efforts
Data Presentation
Social Media
Statistical Reporting
Business Metrics
Performance Reporting
Key Performance Indicators (KPIs)
Marketing Effectiveness
Presentations
Data analysis
Return On Investment
Marketing Analytics
Advertising Campaigns
Social Media Campaigns
Marketing
Social Media Marketing
A/B Testing
Marketing Communications
Facebook
Social Media Strategy
Digital Advertising

Meta Social Media Marketing Capstone

Instructor: Anke Audenaert Duration: 3 hours to complete
Objective 1 Present and communicate campaign results to a team
Objective 2 Become certified as a Meta Digital Marketing Associate
Presentations
System Requirements
Communication
Project Closure
Social Media Campaigns
Digital Marketing
Analysis
Social Media Marketing
Campaign Management