Advertising with Meta

Instructor: Daniel Kob

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • Structure campaigns in Meta Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills You'll Gain

Performance Analysis
Social Media Campaigns
Marketing Budgets
Instagram
Budget Management
Target Audience
Advertising
Advertising Campaigns
Bidding
Paid media
Facebook
Social Media
Social Media Marketing
Campaign Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta

There are 5 modules in this course

In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.