Fundamentals of Social Media Advertising
Instructor: Daniel Kob
Beginner Level • 4 hours to complete • Flexible Schedule
What You'll Learn
- How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
- How to craft compelling and effective visuals and copy for social media ads
- Build an ad directly from your Facebook business page and your Instagram business account
- Write a creative brief and create a social media ad
Skills You'll Gain
Marketing
Advertising Campaigns
Target Audience
Data Collection
Social Media Marketing
Facebook
Marketing Materials
Social Media Strategy
Information Privacy
Copywriting
Social Media
Paid media
Advertising
Social Media Campaigns
Online Advertising
Content Creation
Digital Advertising
Instagram
Social Media Content
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile
Outcomes
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 5 modules in this course
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.