Social Media Management

Instructor: Anke Audenaert

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • How to establish and manage a social media presence
  • How to create a brand, tone, and voice for a social media presence
  • How to manage a content calendar for a social media presence
  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills You'll Gain

Facebook
Social Media Marketing
Instagram
Social Media Management
Content Management
Branding
Generative AI Agents
Content Performance Analysis
Social Media Strategy
Content Creation
Customer Engagement

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta

There are 5 modules in this course

In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.

This week you will learn the elements of a post and how to create one for a business using text and images effectively.

This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.

This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.

In this optional module, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.