Measure and Optimize Social Media Marketing Campaigns

Instructor: Anke Audenaert

Beginner Level • Approx. 10 hours • Flexible Schedule

What You'll Learn

  • Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  • Implement an A/B test to optimize your campaign
  • Analyze dashboards and evaluate the ROI from your social media marketing efforts

Skills You'll Gain

Data Presentation
Social Media
Statistical Reporting
Business Metrics
Performance Reporting
Key Performance Indicators (KPIs)
Marketing Effectiveness
Presentations
Data analysis
Return On Investment
Marketing Analytics
Advertising Campaigns
Social Media Campaigns
Marketing
Social Media Marketing
A/B Testing
Marketing Communications
Facebook
Social Media Strategy
Digital Advertising

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta

There are 4 modules in this course

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

This week, you’ll learn how to tell the full story of your campaign and communicate its results to a larger audience in an effective presentation. You’ll learn how to tell a clear story with data and focus on the insights that will help determine the next steps in your marketing efforts.