AI Academy

Customer Understanding and Digital Marketing Channels

Instructor: Unilever Team Duration: 2 weeks at 10 hours a week
Goal Setting
Marketing Strategies
Social Media Marketing
Customer Insights
Marketing Planning
Target Audience
Digital Advertising
Marketing Analytics
Persona Development
Email Marketing
Marketing Channel
Digital Marketing
Content Marketing
Brand Marketing
Customer experience strategy (CX)
Customer Analysis

Measurement and Analysis

Instructor: Unilever Team Duration: 28 hours to complete 3 weeks at 9 hours a week
Social Media Campaigns
Web Analytics
Performance Analysis
Marketing Analytics
Social Media Marketing
Marketing Strategies
A/B Testing
Keyword Research
Advertising Campaigns
Social Media Strategy
Key Performance Indicators (KPIs)
Search Engine Marketing
Google Analytics
Search Engine Optimization
Digital Marketing

Campaign Performance Reporting, Visualization, & Improvement

Instructor: Unilever Team Duration: 22 hours to complete 3 weeks at 7 hours a week
Data Ethics
Marketing Channel
Key Performance Indicators (KPIs)
Data Visualization Software
Marketing Strategies
Data Storytelling
Data-Driven Decision-Making
Marketing Effectiveness
Performance Analysis
Marketing Analytics
Market Analysis
Return On Investment
Performance Reporting
Data Quality

Advanced Tools for Digital Marketing Analytics

Instructor: Unilever Team Duration: 2 weeks to complete at 10 hours a week
Scalability
Video Production
Marketing Strategies
Business Ethics
Marketing
Predictive Analytics
Advanced Analytics
Data Ethics
MarTech
Natural language processing
Marketing Automation
Data analysis
Marketing Operations
Digital Marketing
Marketing Channel
Marketing Effectiveness
Marketing Analytics
Analytics
Artificial Intelligence