Customer Understanding and Digital Marketing Channels

Instructor: Unilever Team

Beginner Level • 2 weeks at 10 hours a week • Flexible Schedule

Skills You'll Gain

Goal Setting
Marketing Strategies
Social Media Marketing
Customer Insights
Marketing Planning
Target Audience
Digital Advertising
Marketing Analytics
Persona Development
Email Marketing
Marketing Channel
Digital Marketing
Content Marketing
Brand Marketing
Customer experience strategy (CX)
Customer Analysis

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.

In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.

In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.

In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.