Campaign Performance Reporting, Visualization, & Improvement

Instructor: Unilever Team

Beginner Level • 22 hours to complete 3 weeks at 7 hours a week • Flexible Schedule

Skills You'll Gain

Data Ethics
Marketing Channel
Key Performance Indicators (KPIs)
Data Visualization Software
Marketing Strategies
Data Storytelling
Data-Driven Decision-Making
Marketing Effectiveness
Performance Analysis
Marketing Analytics
Market Analysis
Return On Investment
Performance Reporting
Data Quality

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.