Measurement and Analysis

Instructor: Unilever Team

Beginner Level • 28 hours to complete 3 weeks at 9 hours a week • Flexible Schedule

Skills You'll Gain

Social Media Campaigns
Web Analytics
Performance Analysis
Marketing Analytics
Social Media Marketing
Marketing Strategies
A/B Testing
Keyword Research
Advertising Campaigns
Social Media Strategy
Key Performance Indicators (KPIs)
Search Engine Marketing
Google Analytics
Search Engine Optimization
Digital Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will explore how to differentiate between SEM and SEO, set up SEO objectives, perform keyword research, and analyze the performance of your SEO strategy.

In this module, you will explore web analytics tools, including the popular Google Analytics platform, and how to set up a comprehensive dashboard for monitoring website performance.

In this module, you will explore social media marketing, SMART objectives, and the RACE planning framework to help you develop effective social media campaigns and assess platform suitability.

In this module, you will you will gain insights into designing end-to-end campaign strategies, leveraging AI for monitoring and adjustment, implementing A/B testing, and conducting in-depth performance analysis.