Social Media Marketing and Brand Advocacy

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.By the end of this course, you will be able to: - Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel. - Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets. - Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI. - Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management. - Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era. - Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions.By the end of this course, you will be able to: - Understand Social Media Trends: Gain insights into current trends and their impact on brand management and customer engagement. - Create and Optimize Facebook and Instagram Pages: Develop and optimize business pages and posts for effective digital marketing. - Develop Social Media Ad Campaigns: Implement social media ad campaigns that drive engagement and conversions. - Leverage YouTube and LinkedIn: Use YouTube and LinkedIn to build and enhance your brand presence. - Utilize Twitter and Pinterest: Enhance brand engagement and reach new audiences through Twitter and Pinterest. - Plan and Execute Social Media Strategies: Tailor social media strategies for start-ups, B2B, B2C, and D2C segments. - Examine Social Media Platforms: Customize marketing approaches based on platform suitability to effectively connect with your audience. - Utilize Social Listening Tools: Monitor and enhance customer engagement using social listening tools. - Analyze Social Media Metrics: Optimize campaign performance by analyzing key social media metrics. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions.By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.