Digital Marketing Landscape

Instructor: Simplilearn Instructor

Beginner Level • 1 week to complete at 10 hours a week • Flexible Schedule

What You'll Learn

                Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg&#x27;s 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

            

Skills You'll Gain

Marketing
UI/UX Strategy
E-Commerce
Web Analytics and SEO
Digital Media Strategy
Digital Advertising
Brand Awareness
Content Marketing
Search Engine Optimization
Business Strategy
Consumer Behaviour
Social Media Marketing
Digital Marketing
Marketing Strategy and Techniques

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

                    
                                Learn new concepts from industry experts
                            
                                Gain a foundational understanding of a subject or tool
                            
                                Develop job-relevant skills with hands-on projects
                            
                                Earn a shareable career certificate

There are 2 modules in this course

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.