AI Academy

Behavioral Marketing

Instructor: Simplilearn Instructor Duration: 7 hours to complete 3 weeks at 2 hours a week
Objective 1 Understand types, personalization, and analytics in behavioral marketing.
Objective 2 Create buyer personas and set strategic goals.
Objective 3 Enhance engagement, conversions, and ROI using the RACE Framework.
Objective 4 Improve retention and lifetime value through CLM techniques.
Customer Acquisition Management
Social Media Marketing
Marketing Effectiveness
Customer Retention
Customer Engagement
Digital Marketing
Growth Strategies
Marketing Automation
Persona Development
Marketing Strategies
Email Marketing
Customer Relationship Management
E-Commerce
Consumer Behaviour

Search Engine Optimization

Instructor: Simplilearn Instructor Duration: 1 week to complete at 10 hours a week
Objective 1 Master SEO fundamentals and processes
Objective 2 Implement effective on-page and off-page SEO
Objective 3 Utilize Google tools like My Business and Analytics
Objective 4 Develop link-building and sitemap management skills
Google Analytics
Digital Marketing
User Experience
Keyword Research
Content Strategy
Content Creation
Information Architecture
Google Ads
Search Engine Optimization
Web Analytics and SEO

Search Engine Marketing

Instructor: Simplilearn Instructor Duration: 2 weeks to complete at 10 hours a week
Objective 1 Master SEM fundamentals and understand SEM vs. SEO.
Objective 2 Optimize Google Ads campaigns for better ROI.
Objective 3 Implement advanced targeting and remarketing strategies.
Objective 4 Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Advertising Campaigns
Marketing Automation
Keyword Research
Paid media
Marketing
Advertising
Google Ads
Campaign Management
Google Analytics
Online Advertising
Search Engine Optimization
Bidding
Digital Advertising
Digital Marketing
Target Audience
Search Engine Marketing

Digital Marketing Landscape

Instructor: Simplilearn Instructor Duration: 1 week to complete at 10 hours a week
Objective 1 Understand digital marketing fundamentals, history, and key channels.
Objective 2 Differentiate between digital and traditional marketing, and evaluate their ROI.
Objective 3 Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Objective 4 Leverage technology in marketing communications, and analyze influencer and video marketing.
Marketing
UI/UX Strategy
E-Commerce
Web Analytics and SEO
Digital Media Strategy
Digital Advertising
Brand Awareness
Content Marketing
Search Engine Optimization
Business Strategy
Consumer Behaviour
Social Media Marketing
Digital Marketing
Marketing Strategy and Techniques