Search Engine Marketing

Instructor: Simplilearn Instructor

Beginner Level • 2 weeks to complete at 10 hours a week • Flexible Schedule

What You'll Learn

  • Master SEM fundamentals and understand SEM vs. SEO.
  • Optimize Google Ads campaigns for better ROI.
  • Implement advanced targeting and remarketing strategies.
  • Utilize Google Ads tools like Performance Max and Universal App Campaigns.

Skills You'll Gain

Advertising Campaigns
Marketing Automation
Keyword Research
Paid media
Marketing
Advertising
Google Ads
Campaign Management
Google Analytics
Online Advertising
Search Engine Optimization
Bidding
Digital Advertising
Digital Marketing
Target Audience
Search Engine Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.

This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.