AI Academy

Behavioral Marketing

Instructor: Simplilearn Instructor Duration: 7 hours to complete Recommended experience
Objective 1 Understand types, personalization, and analytics in behavioral marketing.
Objective 2 Create buyer personas and set strategic goals.
Objective 3 Enhance engagement, conversions, and ROI using the RACE Framework.
Objective 4 Improve retention and lifetime value through CLM techniques.
Customer Acquisition Management
Social Media Marketing
Marketing Effectiveness
Customer Retention
Customer Engagement
Digital Marketing
Growth Strategies
Marketing Automation
Persona Development
Marketing Strategies
Email Marketing
Customer Relationship Management
E-Commerce
Consumer Behaviour

Social Media Marketing

Instructor: Simplilearn Instructor Duration: 1 week to complete at 10 hours a week
Objective 1 Understand social media trends and their impact on brand and customer engagement.
Objective 2 Create and optimize Facebook and Instagram business pages.
Objective 3 Develop and implement effective social media ad campaigns.
Objective 4 Leverage YouTube and LinkedIn for marketing and brand building.
Social Media Campaigns
Digital Advertising
Instagram
Pinterest
Social Media Marketing
Target Audience
Facebook
LinkedIn
Brand Awareness
Social Media Strategy
Customer Engagement
Content Performance Analysis
Content Creation

Digital Marketing Landscape

Instructor: Simplilearn Instructor Duration: 1 week to complete at 10 hours a week
Objective 1 Understand digital marketing fundamentals, history, and key channels.
Objective 2 Differentiate between digital and traditional marketing, and evaluate their ROI.
Objective 3 Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Objective 4 Leverage technology in marketing communications, and analyze influencer and video marketing.
Marketing
UI/UX Strategy
E-Commerce
Web Analytics and SEO
Digital Media Strategy
Digital Advertising
Brand Awareness
Content Marketing
Search Engine Optimization
Business Strategy
Consumer Behaviour
Social Media Marketing
Digital Marketing
Marketing Strategy and Techniques