AI Academy

Foundations of Digital Marketing and E-commerce

Instructor: Google Career Certificates Duration: 1 week at 10 hours a week
Objective 1 Define the fields of digital marketing and e-commerce
Objective 2 Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Objective 3 Explain the concept of a marketing funnel
Objective 4 Understand the elements and goals of a digital marketing and e-commerce strategy
Digital Advertising
Search Engine Marketing
Marketing Strategy and Techniques
Data-Driven Decision-Making
Business Metrics
Customer Engagement
Branding
Data Storytelling
Email Marketing
Digital Marketing
Content Performance Analysis
Web Analytics and SEO
Target Audience
Performance Measurement
Customer experience strategy (CX)
Marketing Analytics
E-Commerce
Search Engine Optimization
Brand Awareness
Marketing

Attract and Engage Customers with Digital Marketing

Instructor: Google Career Certificates Duration: 1 week at 10 hours a week
Objective 1 Recognize strategies to build brand awareness among potential customers
Objective 2 Explain the purpose of SEO (search engine optimization) and essential SEO terms
Objective 3 Optimize website content for SEO
Objective 4 Understand search engine marketing (SEM) and how it benefits businesses
Advertising
Target Audience
Customer Engagement
Web Analytics and SEO
Customer Acquisition Management
Lead Generation
Search Engine Marketing
Digital Marketing
Digital Advertising
Search Engine Optimization
Persona Development
Google Ads
Online Advertising
Pay Per Click Advertising
Keyword Research
Marketing Strategies
Marketing

From Likes to Leads: Interact with Customers Online

Instructor: Google Career Certificates Duration: 3 hours to complete
Objective 1 Define social media marketing and describe its purpose
Objective 2 Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Objective 3 Define the goals of a social media campaign
Objective 4 Write, design, and repurpose engaging content for social media
Social Media Strategy
Content Creation
Digital Advertising
Social Media Management
Advertising
Social Media Marketing
Marketing Analytics
Customer Engagement
Target Audience
Social Media Campaigns
Brand Awareness

Think Outside the Inbox: Email Marketing

Instructor: Google Career Certificates Duration: Approx. 18 hours
Objective 1 Understand how email marketing fits into a digital marketing strategy
Objective 2 Write effective email copy, subject lines, and preview text
Objective 3 Test, execute, and optimize an email marketing campaign
Objective 4 Measure and analyze email campaign results
Copywriting
Customer Retention
HubSpot CRM
Marketing Strategy and Techniques
Campaign Management
Content Marketing
Customer Data Management
Marketing Automation
Performance Analysis
Newsletters
Digital Marketing
Key Performance Indicators (KPIs)
Promotional Strategies
Email Marketing
Personally Identifiable Information

Assess for Success: Marketing Analytics and Measurement

Instructor: Google Career Certificates Duration: 9 hours to complete
Objective 1 Define media planning and strategies
Objective 2 Describe what defines a successful marketing campaign
Objective 3 Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Objective 4 Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
A/B Testing
Marketing Budgets
Online Advertising
Marketing Analytics
Digital Marketing
Key Performance Indicators (KPIs)
Pivot Tables And Charts
Return On Investment
Data Presentation
Marketing Effectiveness
Data analysis
Spreadsheet Software
Performance Measurement
Data Visualization
Media Planning
Stakeholder Communications
Google Analytics
Web Analytics
Google Ads

Make the Sale: Build, Launch, and Manage E-commerce Stores

Instructor: Google Career Certificates Duration: 3 hours to complete
Objective 1 Understand essential e-commerce strategies and practices
Objective 2 Explain what e-commerce stores and platforms are and how they work
Objective 3 Create an engaging customer experience online using best practices
Objective 4 Set up a mock e-commerce store using Shopify
E-Commerce
Trend Analysis
Customer experience strategy (CX)
Digital Advertising
Web Analytics
Marketing Strategies
Customer Engagement
Retail Management
Order Fulfillment
Market Research
Google Ads
Order Processing
Target Audience
Campaign Management

Satisfaction Guaranteed: Develop Customer Loyalty Online

Instructor: Google Career Certificates Duration: 3 hours to complete
Objective 1 Identify common strategies for building customer loyalty in e-commerce.
Objective 2 Successfully manage client relationships and measure satisfaction.
Objective 3 Gain a competitive edge by learning AI skills from Google experts.
Objective 4 Put together a portfolio and/or resume to present to employers.
AI Personalization
E-Commerce
Marketing Analytics
Business Metrics
Web Analytics
Customer Insights
Loyalty Programs
Google Analytics
Interviewing Skills
Digital Marketing
Customer Relationship Management
Customer Retention
Professional Networking

Accelerate Your Job Search with AI

Instructor: Google Career Certificates Duration: 6 hours to complete
Objective 1 Uncover your skills and explore new career possibilities, with support from tools like Career Dreamer.
Objective 2 Keep your applications organized with Google Sheets.
Objective 3 Build a stand out resume and a step-by-step job search plan—with help from Gemini.
Objective 4 Prepare for interviews and practice responding to questions using NotebookLM and Gemini Live.
Problem Solving
Professional Development
Generative AI Agents
Adaptability
Interviewing Skills
LinkedIn
Talent Sourcing
Relationship Building
Communication
Professional Networking
Writing and Editing
Goal Setting
Recruitment
AI Personalization
Personal Attributes
Value Propositions