Satisfaction Guaranteed: Develop Customer Loyalty Online

Instructor: Google Career Certificates

Beginner Level • 3 hours to complete • Flexible Schedule

What You'll Learn

  • Identify common strategies for building customer loyalty in e-commerce.
  • Successfully manage client relationships and measure satisfaction.
  • Gain a competitive edge by learning AI skills from Google experts.
  • Put together a portfolio and/or resume to present to employers.

Skills You'll Gain

AI Personalization
E-Commerce
Marketing Analytics
Business Metrics
Web Analytics
Customer Insights
Loyalty Programs
Google Analytics
Interviewing Skills
Digital Marketing
Customer Relationship Management
Customer Retention
Professional Networking

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google

There are 4 modules in this course

You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.

You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.

You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job pathways and practice interviewing for jobs.

You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. At the end of the program, you’ll share your career goals with fellow learners.