AI Academy

Design Fundamentals with AI

Instructor: Adobe Duration: 2 weeks at 10 hours a week
Objective 1 Apply design fundamentals to create practical, engaging visuals for content creation across platforms.
Objective 2 Explore diverse career opportunities in design and discover the skills needed to thrive in each role.
Objective 3 Use Adobe Express to build professional-quality projects and strengthen your content creation portfolio.
Objective 4 Leverage AI for content creation using Adobe Express tools to speed up your workflow and save time.
Graphic and Visual Design
Design
Generative AI
Typography
Creative Design
Adobe Creative Cloud
Content Creation
Web Content Accessibility Guidelines
Design Elements And Principles
Color Theory
User Experience Design
Logo Design
Storytelling

Generative AI Content Creation

Instructor: Adobe Duration: 19 hours to complete 3 weeks at 6 hours a week
Objective 1 Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.
Objective 2 Apply generative AI tools to create visual and written content that stands out.
Objective 3 Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Objective 4 Use AI to streamline design workflows while pushing the boundaries of what’s possible.
Data Integrity
Generative AI
Verification And Validation
Prompt Engineering
Adobe Creative Cloud
Graphic and Visual Design Software
Artificial Intelligence
Image Analysis
Graphic and Visual Design
Content Creation
Data Ethics

Digital Marketing

Instructor: Adobe Duration: 2 weeks to complete at 10 hours a week
Objective 1 Define what digital marketing is and how it applies to modern business
Objective 2 Plan and launch a digital marketing campaign with measurable outcomes
Objective 3 Apply B2B marketing tactics to specific audience segments
Objective 4 Use digital marketing tools like Adobe Express to create and manage content
Customer Relationship Management
Promotional Strategies
Marketing Automation
Content Creation
A/B Testing
Customer Acquisition Management
AI Personalization
Digital Marketing
Marketing Strategy and Techniques
Marketing
Target Audience
Lead Generation

Social Media Content and Strategy

Instructor: Adobe Duration: 2 weeks at 10 hours a week
Objective 1 Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Objective 2 Implement social media design best practices to build a consistent social media presence across platforms
Objective 3 Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Objective 4 Use analytics and audience insights to fine-tune your social media content strategy.
Regulation and Legal Compliance
Ethical Standards And Conduct
Branding
Multimedia
Content Strategy
Scheduling
Social Media Content
Content Creation
Intellectual Property
Drive Engagement
Social Media Strategy
Customer Engagement
Target Audience
Social Media
Social Media Management
Video Production
Content Performance Analysis
Generative AI Agents

Multichannel Content Marketing

Instructor: Adobe Duration: 20 hours to complete 3 weeks at 6 hours a week
Objective 1 Design, execute, and optimize multichannel content marketing campaigns that drive engagement and deliver measurable results.
Objective 2 Build multichannel marketing strategies that ensure cross-channel consistency and meet real-world content planning goals
Objective 3 Gain skills to lead in the marketing industry with expertise in multichannel content marketing tools, strategy, and measurement.
Objective 4 Deliver impactful presentations that communicate strategic insights and content performance.
AI Personalization
MarTech
Content Marketing
Marketing Strategies
Trend Analysis
Data Ethics
Content Strategy
Marketing Effectiveness
Personalized Service
Marketing Analytics
Data-Driven Decision-Making
Cross-Channel Marketing
Marketing Automation
Market Research
Emerging Technologies