Digital Marketing

Instructor: Adobe

Beginner Level • 2 weeks to complete at 10 hours a week • Flexible Schedule

What You'll Learn

  • Define what digital marketing is and how it applies to modern business
  • Plan and launch a digital marketing campaign with measurable outcomes
  • Apply B2B marketing tactics to specific audience segments
  • Use digital marketing tools like Adobe Express to create and manage content

Skills You'll Gain

Customer Relationship Management
Promotional Strategies
Marketing Automation
Content Creation
A/B Testing
Customer Acquisition Management
AI Personalization
Digital Marketing
Marketing Strategy and Techniques
Marketing
Target Audience
Lead Generation

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Adobe

There are 4 modules in this course

In Module 1, you’ll learn the foundational concepts of digital marketing. You’ll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. You’ll also explore the power of content marketing and learn how to create high-impact promotional plans. By the end of this module, you’ll have a solid understanding of digital marketing fundamentals and be ready to create engaging content and promotions.

In Module 2, you’ll explore the essential concepts and strategies that form the backbone of effective promotional campaigns. You’ll discover the 4 Ps of marketing — Product, Price, Place, and Promotion — and how they work together to drive success. You’ll dive into the promotional mix, understanding its components and how they shape brand identity. Finally, you’ll learn about different customer relationship types and how to tailor your marketing efforts to various audiences. By the end of this module, you’ll be equipped with the knowledge and skills to design and implement successful promotional strategies.

In Module 3, you'll dive into the various types of customer relationships and learn how to tailor your marketing strategies to different audience segments. You'll learn about B2B, B2C, hybrid, C2C, and C2B marketing, and you'll get insights into building trust, driving emotion, and harnessing community power. You'll also find out how to understand your target audience, create effective buyer personas, and exercise cultural sensitivity in your marketing efforts. Finally, you'll learn to apply audience insights and segmentation to create targeted and impactful marketing campaigns.

In Module 4, you'll explore the stages of the marketing funnel and learn how to guide potential customers from awareness to purchase and beyond. This module covers capturing attention, engaging potential customers, building trust, and encouraging action. You'll also dive into the post-purchase funnel, focusing on building trust and loyalty through content. You'll also learn about customer journey mapping, conversion rate optimization (CRO), and using generative AI for funnel optimization. By the end of this module, you'll be equipped to create effective marketing funnels that drive conversions and foster long-term customer relationships.