Group Learning

Generative AI in Business

Bring Generative AI Into Your Business. Master strategies to evaluate, plan, and implement generative AI solutions to deliver value for your business.

Beginner Level
4 weeks to complete at 2 hours a week
Flexible Schedule

Andrew Wu

What You’ll Learn

Explore the new possibilities generative AI presents across various business and professional settings

Formulate a comprehensive action plan to integrate generative AI into your business, and construct a detailed blueprint for the solution

Master the strategies to build, scale, and evaluate your generative AI solution

Skills You’ll Gain

Data Integration Business Strategy Business Planning Solution Delivery Performance Measurement Solution Design Prompt Engineering Performance Analysis Business Process Automation Generative AI Data Strategy Project Risk Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile..

Develop Your Specialized Knowledge

Learn in-demand skills from university and industry experts

Master a subject or tool with hands-on projects

Develop a deep understanding of key concepts

Earn a career certificate from University of Michigan

3 courses series

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

In this course, you’ll learn how to identify the right business problems where generative AI can deliver the greatest value. We’ll guide you through the process of articulating these problems in terms of pain points and value levers, ensuring clarity for all stakeholders. Throughout each lesson, you’ll gain the main skills needed to “plan” your artificial intelligence acquisition, the second phase of the “See, Plan, Act” framework introduced in the “Generative AI in Business” series. With the problem defined, we’ll align it with the specific abilities your generative AI solution needs and help you choose the right technology and solution type.Finally, you’ll develop a three-step roadmap to organize your data, evaluate its quality and readiness, and select the best approach to integrate it into your AI solution. By the end of the course, you’ll have a detailed blueprint for your generative AI solution, a clear understanding of the data you need, and a strategy for integrating it effectively into your business. This is the second course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned.During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value. By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time. This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

Learner Testimonials

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To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood.

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I directly applied the concepts and skills I learned from my courses to an exciting new project at work.

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