Design Thinking: Discovery Tools
Instructor: Jeanne M. Liedtka
Beginner Level • 13 hours to complete 3 weeks at 4 hours a week • Flexible Schedule
What You'll Learn
- How to use a variety of important design thinking tools to generate ideas
- How to connect with customers on a human level
- How to think creatively in order to discover more about potential clients
Skills You'll Gain
Persona Development
Value Engineering
Qualitative Research
Consumer Behaviour
Human Centered Design
Customer experience improvement
Innovation
Stakeholder Management
Business Workflow Analysis
Customer Insights
Process Mapping
User Research
Design Thinking
Interviewing Skills
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile
Outcomes
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.
This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.
This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.
This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.
This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.