UX Research at Scale: Surveys, Analytics, Online Testing

Instructor: Clifford Lampe , Lija Hogan

Beginner Level • Approx. 18 hours • Flexible Schedule

What You'll Learn

                Understand survey methodology from the UX perspective
Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies

Skills You'll Gain

UI/UX Research
Sampling (Statistics)
Research Methodologies
Analytics
Research Design
Qualitative Research
Surveys
User Research
Survey Creation
Usability Testing
Data Collection
Data analysis
A/B Testing
Web Analytics and SEO
Sample Size Determination

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

                    
                                Learn new concepts from industry experts
                            
                                Gain a foundational understanding of a subject or tool
                            
                                Develop job-relevant skills with hands-on projects
                            
                                Earn a shareable career certificate

UX Research at Scale: Surveys, Analytics, Online Testing

Instructor: Clifford Lampe , Lija Hogan

What You'll Learn

Skills You'll Gain

Shareable Certificate

Outcomes

There are 8 modules in this course

When and How to Use Surveys 1 hour to complete

Asking the Right People (Coverage Error) 1 hour to complete

Getting Answers (Nonresponse error) 1 hour to complete

Writing Questions (Measurement Error) 4 hours to complete

About Research at Scale 1 hour to complete

Behavioral Analytics 2 hours to complete

Remote Testing 2 hours to complete

A/B Testing and Preference Testing 3 hours to complete