Brand and Product Management

Instructor: Luis Rodriguez Baptista

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
  • Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
  • Describe the customer experience journey to identify, define, and implement key brand touchpoints.
  • Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Skills You'll Gain

Competitive Analysis
Customer experience strategy (CX)
New Product Development
Product Lifecycle Management
Branding
Portfolio Management
Brand Strategy
Product Strategy
Product Management
Product Planning
Brand Loyalty
Brand Awareness
Employee Engagement
Customer Engagement
Brand Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

At the end of this module, you will be able to demonstrate understanding of the product strategy concepts and develop the factual support to define your product strategy.

At the end of this module, you will be able to describe the different elements of a brand strategy and formulate a winning brand strategy.

At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.

At the end of this module, you will be able to map your brand portfolio to maximize its value to support growth.

At the end of this module, you will be able to define and describe the customer experience journey for your brand.

At the end of this module, you will be able to explain and apply the process to “embed” a brand internally within the organization.