Marketing Channel Governance

Instructor: Sandy Jap

Intermediate Level • 9 hours to complete Recommended experience • Flexible Schedule

Skills You'll Gain

B2B Sales
Market Dynamics
New Business Development
Strategic Partnership
Marketing Strategies
Brand Management
Marketing Channel
E-Commerce
Business Relationship Management
Customer experience strategy (CX)

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This module explains the types of relationships that are possible with channel partners and provides a framework for understanding when and where close partnering relationships are appropriate.

This module and the next addresses issues related to doing business on Amazon. Although selling on Amazon has the potential to grow your business (see the Weisser video), everyone does not have as great an experience. This module will introduce you to the dark side of selling on Amazon: the concept of gray markets via a case study, the Ripple Rug Cat Scam.

This panel discussion overviews the key challenges that firms face when distributing on a third party platform such as Amazon.

This module explains the various routes to market that firms might use simultaneously as well as the challenges associated with creating and maintaining them.