Marketing Channel Incentives

Instructor: Sandy Jap

Intermediate Level • 8 hours to complete Recommended experience • Flexible Schedule

Skills You'll Gain

Business Risk Management
Business Marketing
Business Relationship Management
Price Negotiation
Revenue Management
Marketing Channel
Risk Mitigation
Decision Making
Direct Selling
Strategic Thinking
Strategic Partnership
Strategic Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.

This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.

This module overviews and defines direct sales channels and their management challenges via specific examples.