Marketing Channel Functions

Instructor: Sandy Jap

Intermediate Level • 6 hours to complete Recommended experience • Flexible Schedule

Skills You'll Gain

Strategic Partnership
Business Marketing
Supply Chain
Value Propositions
Marketing Channel
Business Workflow Analysis
Strategic Marketing
Consumer Behaviour
Process Optimization
Gap Analysis
Coordinating
Customer Demand Planning
Compensation Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

                    
                                Learn new concepts from industry experts
                            
                                Gain a foundational understanding of a subject or tool
                            
                                Develop job-relevant skills with hands-on projects
                            
                                Earn a shareable career certificate

There are 3 modules in this course

This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.

This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.

Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.

Marketing Channel Functions

Instructor: Sandy Jap

Skills You'll Gain

Shareable Certificate

Outcomes

There are 3 modules in this course

MARKETING CHANNEL FUNCTIONS 2 hours to complete

BUILDING ROUTES TO MARKET: THE CEMEX CASE 2 hours to complete

CHANNEL ALIGNMENT AND OPTIMIZATION 1 hour to complete