GenAI in Business: Strategies for Successful Execution

Instructor: Andrew Wu

Beginner Level • 3 hours to complete 3 weeks at 1 hour a week • Flexible Schedule

What You'll Learn

  • Understand the current landscape of generative AI-driven business model transformation across a variety of industries and organization types
  • Identify and communicate effectively with various stakeholders affected by the transformation
  • Develop and apply a quantitative framework to rigorously assess the impact of generative AI on your organization

Skills You'll Gain

Solution Delivery
Project Risk Management
Generative AI
Customer experience strategy (CX)
Experience Design
Business Process
Stakeholder Communications
Innovation
Project Performance
Risk Management
Performance Measurement
Communication Strategies
Performance Analysis
Business Metrics
Solution Design
Business Risk Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

The PAD framework provided us with a clearly defined problem to tackle using GenAI, and helped us create a blueprint for an initial blueprint for the solution. To bring that to life, let's first learn an efficient and structured process to design, test, launch, and scale your GenAI solution.

One of the most critical decisions in your GenAI journey is choosing the right team to implement it. In this module, we will explore the concept of "innovation pods" and why this structure is ideal for implementing GenAI. You'll learn a series of strategies to hire the right talent, assemble innovation pods of the right size and composition, and manage the pods efficiently.

A solution, no matter how powerful, is meaningless if your customers—whether internal or external—don't want to use it. In this module, we'll cover how to design the right customer experience for your GenAI project, and communicate effectively with different types of customers to minimize adoption barriers.

Even after a successful launch, many innovative solutions fail due to a lack of ongoing oversight on the projects' progress and risks. In this module, you'll learn how to track your solution’s impact and manage risks effectively. We'll first discuss strategies to track and quantify the impact of your solution has on your business over different time horizons. Then, we'll discuss strategies to assess, track, and mitigate the risk factors unique to GenAI projects. Maintaining this oversight is key to ensuring an enduring success.