Digital Media and Marketing Strategies

Instructor: Mike Yao , Marisa Peacock

Beginner Level • 8 hours to complete • Flexible Schedule

What You'll Learn

  • Strategically develop a digital marketing communication plan.
  • Appropriately relate your marketing goals with the communication strategies and the channels.
  • Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
  • Identify the key performance indicators and analyze the return on investment of a digital campaign.

Skills You'll Gain

Search Engine Optimization
Customer Relationship Management
Integrated Marketing Communications
Marketing Effectiveness
Shared Media
Paid media
Digital Marketing
Content Marketing
Marketing Strategies
Social Media Marketing
Key Performance Indicators (KPIs)
Owned Media
Risk Management
Digital Media Strategy
Social Media
Online Advertising

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

In this module, you will learn how to strategically select the appropriate KPIs and metrics to evaluate digital campaign success. You will also learn about the challenges and pitfalls in digital marketing.