Marketing in a Digital World
Instructor: Aric Rindfleisch , Steve Raquel
Beginner Level • 8 hours to complete • Flexible Schedule
What You'll Learn
- Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
- Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
- Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills You'll Gain
Customer Engagement
E-Commerce
Digital Transformation
Price Negotiation
Innovation
MarTech
Product Promotion
Digital Advertising
Digital Marketing
Marketing Strategies
Consumer Behaviour
Marketing
Product Development
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile
Outcomes
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.