Developing a Marketing Mix for Growth

Instructor: Hayden Noel

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓List all elements of the Marketing Mix and explain the role each element plays in creating value.
  • ✓Evaluate the use of different Channels of Distribution by existing businesses.
  • ✓Critique Advertising execution and create a persuasive Advertising piece.
  • ✓Develop a Marketing Plan proposal.

Skills You'll Gain

Integrated Marketing Communications
Product Management
Value Propositions
Market Analysis
Marketing Channel
Marketing Strategies
Brand Management
Strategic Marketing
Promotional Strategies
Product Strategy
Product Lifecycle Management
Marketing Communications
Marketing Effectiveness
Consumer Behaviour
Advertising
Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle.

In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

An important element of the 4 Ps is Pricing. While all the other Ps focus on creating value, pricing helps companies to extract the value created. In this module, you will learn about pricing in marketing and the different considerations and steps involved in the pricing process.

A strong brand allows companies to distinguish themselves from their competitors in their target market. To build a strong brand, marketers need to ensure that their messages to consumers are clear and consistent. In this module, we will learn how Integrated Marketing Communications (IMC) help companies achieve this objective.