The Construction Industry: The Way Forward

Welcome to the course. In this module Professor Odeh will give an overview of the construction industry and its history. This will be followed by an exploration of the various characteristics of the construction industry globally as well as common internal challenges.

The second module highlights ten examples of trends that are reshaping the way we deliver construction projects, such as: aging infrastructure, climate change, sustainability trends and tools, the rise of urbanization, and an aging/shrinking workforce. Along the way, you'll learn the optimal ways to respond to the opportunities and challenges brought by these trends respectively.

In this module, Professor Odeh discusses the way forward for the construction industry based on his work with the World Economic Forum. Moreover, Professor Odeh will discuss the importance of collaborating with governments and public officials in pursuit of industry transformation.

This module builds on the previous one by digging deeper into the role of companies at the AEC industry by covering the areas of innovative strategy, dealing with the workforce dilemma and culture, as well as business operations and processes.

The final module covers rising technological trends in the AEC industry by giving an introduction to topics such as the use of Big Data, machine learning in construction, 3D printing, robotics, virtual/augmented reality, and the rise of Digital Twin. The course concludes by connecting the four industrial revolutions to our modern day construction industry.