Design Thinking: Discovery Tools

Beginner Level
13 hours to complete 3 weeks at 4 hours a week
Flexible Schedule

Jeanne M. Liedtka

What You’ll Learn

How to use a variety of important design thinking tools to generate ideas

How to connect with customers on a human level

How to think creatively in order to discover more about potential clients

Skills You’ll Gain

Persona Development Value Engineering Qualitative Research Consumer Behaviour Human Centered Design Customer experience improvement Innovation Stakeholder Management Business Workflow Analysis Customer Insights Process Mapping User Research Design Thinking Interviewing Skills

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 5 modules in this course

This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.

This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.

This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.

This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.

This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.