Conduct UX Research and Test Early Concepts

Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.

Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.

After you conduct a usability study, you'll have a ton of feedback from participants. In this part of the course, you'll analyze and synthesize all of the feedback from your research. You'll gather data and observations in one place, organize the data using an affinity diagram, find themes, and come up with actionable insights.

It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.