This module will cover concepts related to Generative AI in the context of mobile app development and marketing. You will gain insights into how AI technologies can enhance mobile applications, improve user experience, and drive marketing strategies. You will begin with an overview of generative AI, examining its opportunities and challenges in areas such as mobile application design, content creation, and transforming gaming and AR/VR mobile apps. Through engaging videos, hands-on labs, and interactive quizzes, learners will acquire practical skills in using leading AI tools such as Uizard and Claude AI. The module also focuses on the significance of data-driven strategies and personalized user experiences for mobile application marketing. You will explore how to create targeted marketing campaigns and leverage generative AI for mobile app support and behavioral analysis. By the end of the module, you will gain the skills to leverage generative AI effectively in your mobile application projects, ensuring that you are ready for the evolving landscape of mobile technology.