Leadership Through Marketing

1 week to complete at 10 hours a week
Flexible Schedule

Greg Carpenter , Florian Zettelmeyer , Sanjay Khosla

Skills You’ll Gain

Organizational Change Marketing Strategies Consumer Behaviour Analytics Data analysis Customer experience strategy (CX) Resource Allocation Data-Driven Decision-Making Marketing Analytics Business Analytics Marketing Digital Transformation Customer Insights Market Share Brand Strategy Data Science

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 4 modules in this course

In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.

In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.