This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.

At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.

This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.

This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.

This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.