AI's Existing Impact

Intermediate Level
1 week to complete
Flexible Schedule

David Schweidel

Skills You’ll Gain

AI Integrations Decision Support Systems Data Ethics Data-Driven Marketing Responsible AI AI Personalization MarTech AI Enablement Marketing Psychology Personalized Service Customer experience improvement Personalized Campaigns Artificial Intelligence Self Service Technologies Consumer Behaviour Marketing Marketing Analytics

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Develop Your Specialized Knowledge

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There are 5 modules in this course

This module discusses the benefits of personalization and the nature of commonly used recommendation systems.

In this module, you will learn about the ways in which content can be personalized to different individuals. We will also discuss the challenges associated with content moderation.

Having discussed the rationale behind product recommendations, this module focuses on the business applications of the technology.

Chatbots are becoming increasingly common tools in marketing. This module will review the applications of chatbots and the different ways in which they can be built.

While AI technology is advancing, the ability to use these tools for marketing may be limited by consumers' willingness to accept the use of AI. This module explores the factors that relate to consumers' trust in AI, as well as the factors that can increase trust.