This module introduces learners to the fundamentals of digital marketing through a real-world case study. It covers the company’s background, vision, mission, service offerings, and objectives while highlighting initial observations and strategy formulation. By the end of this module, learners will understand how organizational goals shape digital strategies.

This module explores essential pre-campaign assessments and frameworks that inform digital strategies. Learners will study geo-assessment, audits, PESTLE, and SWOT analysis to evaluate external and internal factors. The module also highlights how businesses identify opportunities, address challenges, and adapt to mobile-driven market dynamics.

This module focuses on the execution and evaluation of digital marketing strategies with a strong emphasis on mobile optimization and advertising. Learners will gain insights into mobile websites, mobile advertising, proximity and SMS marketing, and the importance of performance analysis. By completing this module, learners will be able to design impactful campaigns and measure their effectiveness.