Master Digital Marketing Strategy with Case Studies

7 hours to complete
Flexible Schedule

EDUCBA

What You’ll Learn

Analyze objectives using PESTLE, SWOT, and audit tools.

Implement and manage multi-channel digital campaigns.

Optimize performance through data-driven strategies.

Skills You’ll Gain

Performance marketing Social Media Marketing Social Media Campaigns Social Media Management Content Performance Analysis Digital Marketing Campaigns Marketing Strategies Marketing Social Media Digital Media Strategy Campaign Management Strategic Marketing Marketing Planning Digital Marketing Social Media Strategy Campaign Planning Case Studies Global Marketing Digital Analysis

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 3 modules in this course

This module introduces learners to the fundamentals of digital marketing through a practical case study. It explores the company’s background, vision, mission, objectives, and services, enabling learners to connect business goals with marketing strategies. Learners will gain a foundational understanding of how digital marketing supports corporate growth.

This module dives into the strategic side of digital marketing. It covers campaign ethos, geo-assessment, audits, and analytical tools like PESTLE and SWOT. Learners will discover how to structure effective strategies, analyze environments, and align campaigns with measurable objectives.

This module focuses on the execution and performance evaluation of digital campaigns. It highlights major platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and Snapchat, followed by implementation strategies and performance analysis. Learners will understand how to implement, monitor, and optimize campaigns across multiple digital channels.