Search Engine Marketing

Beginner Level
2 weeks to complete at 10 hours a week
Flexible Schedule

Simplilearn Instructor

What You’ll Learn

Master SEM fundamentals and understand SEM vs. SEO.

Optimize Google Ads campaigns for better ROI.

Implement advanced targeting and remarketing strategies.

Utilize Google Ads tools like Performance Max and Universal App Campaigns.

Skills You’ll Gain

Advertising Campaigns Marketing Automation Keyword Research Paid media Marketing Advertising Google Ads Campaign Management Google Analytics Online Advertising Search Engine Optimization Bidding Digital Advertising Digital Marketing Target Audience Search Engine Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 2 modules in this course

This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.

This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.