Analytics, ROI, and Evaluation

Instructor: Simplilearn Instructor

Beginner Level • 1 week to complete at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓Master KPIs and metrics for optimized business performance.
  • ✓Improve marketing funnels to boost conversions.
  • ✓Leverage Crazy Egg and Google Analytics for data-driven insights.
  • ✓Maximize ROI with effective campaign strategies.

Skills You'll Gain

Performance Metric
Performance Measurement
Return On Investment
Analytics
Marketing Effectiveness
Google Analytics
Heat Maps
Marketing Strategies
Key Performance Indicators (KPIs)
Web Analytics
Business Metrics
Marketing Analytics
Digital Marketing
Data-Driven Decision-Making
Customer Engagement

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.