Analytics, ROI, and Evaluation

Beginner Level
1 week to complete at 10 hours a week
Flexible Schedule

Simplilearn Instructor

What You’ll Learn

Master KPIs and metrics for optimized business performance.

Improve marketing funnels to boost conversions.

Leverage Crazy Egg and Google Analytics for data-driven insights.

Maximize ROI with effective campaign strategies.

Skills You’ll Gain

Performance Metric Performance Measurement Return On Investment Analytics Marketing Effectiveness Google Analytics Heat Maps Marketing Strategies Key Performance Indicators (KPIs) Web Analytics Business Metrics Marketing Analytics Digital Marketing Data-Driven Decision-Making Customer Engagement

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 2 modules in this course

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.

This comprehensive Analytics, ROI, and Evaluation program will equip you with the skills needed to excel in modern marketing. You'll learn to measure, analyze, and optimize marketing performance to drive engagement, conversions, and business success. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical skills in data-driven marketing and gain a competitive edge.