Channel Management and Retailing

Beginner Level
Approx. 10 hours
Flexible Schedule

Maria Teresa Aranzabal

What You’ll Learn

Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

Know the importance of a strategic online presence for retailers and future trends in retailing.

Skills You’ll Gain

Conflict Management Vendor Relationship Management Customer experience strategy (CX) Growth Strategies Marketing Channel Cross-Channel Marketing Market Opportunities Promotional Strategies Strategic Partnership Consumer Behaviour Merchandising Company, Product, and Service Knowledge Retail Sales E-Commerce Supply Chain Planning Market Dynamics

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 4 modules in this course

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.