Channel Management and Retailing

Instructor: Maria Teresa Aranzabal

Beginner Level • Approx. 10 hours • Flexible Schedule

What You'll Learn

  • ✓Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
  • ✓Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
  • ✓Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
  • ✓Know the importance of a strategic online presence for retailers and future trends in retailing.

Skills You'll Gain

Conflict Management
Vendor Relationship Management
Customer experience strategy (CX)
Growth Strategies
Marketing Channel
Cross-Channel Marketing
Market Opportunities
Promotional Strategies
Strategic Partnership
Consumer Behaviour
Merchandising
Company, Product, and Service Knowledge
Retail Sales
E-Commerce
Supply Chain Planning
Market Dynamics

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competitive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.