Marketing Channel Incentives

Intermediate Level
8 hours to complete Recommended experience
Flexible Schedule

Sandy Jap

Skills You’ll Gain

Business Risk Management Business Marketing Business Relationship Management Price Negotiation Revenue Management Marketing Channel Risk Mitigation Decision Making Direct Selling Strategic Thinking Strategic Partnership Strategic Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 3 modules in this course

Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.

This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.

This module overviews and defines direct sales channels and their management challenges via specific examples.