Marketing Channel Functions

Instructor: Sandy Jap

Intermediate Level • 6 hours to complete Recommended experience • Flexible Schedule

Skills You'll Gain

Strategic Partnership
Business Marketing
Supply Chain
Value Propositions
Marketing Channel
Business Workflow Analysis
Strategic Marketing
Consumer Behaviour
Process Optimization
Gap Analysis
Coordinating
Customer Demand Planning
Compensation Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.

This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.

Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.