Marketing Channel Functions

Intermediate Level
6 hours to complete Recommended experience
Flexible Schedule

Sandy Jap

Skills You’ll Gain

Strategic Partnership Business Marketing Supply Chain Value Propositions Marketing Channel Business Workflow Analysis Strategic Marketing Consumer Behaviour Process Optimization Gap Analysis Coordinating Customer Demand Planning Compensation Management

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There are 3 modules in this course

This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.

This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.

Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.