Introduction to Social Media Analytics

9 hours to complete

Flexible Schedule

David Schweidel

Skills You’ll Gain

Social Media Marketing Consumer Behaviour Marketing Analytics Data Analysis Software Customer Insights Text Mining Social Media Research Trend Analysis Market Analysis Data Mining

Shareable Certificate

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Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 4 modules in this course

This module will address how to evaluate social media messaging and data.

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.

Introduction to Social Media Analytics

Skills You’ll Gain

Shareable Certificate

Develop Your Specialized Knowledge

There are 4 modules in this course

Module 1: Basics of Social Media Listening 1 hour to complete

Module 2: Opinion Science and Dynamics 2 hours to complete

Module 3: Crimson Hexagon Walkthrough 2 hours to complete

Module 4: Applying Analytics to Social Media Activity 2 hours to complete