Selecting the Right Customer & Channel

Beginner Level
4 hours to complete
Flexible Schedule

Mary Beth Furst

What You’ll Learn

Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.

Skills You’ll Gain

Customer Relationship Management Strategic Marketing Marketing Effectiveness Cross-Channel Marketing Operating Cost Market Analysis B2B Sales Customer Retention Customer Analysis Marketing Channel Business-To-Consumer Customer Insights Business Metrics Customer Acquisition Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

There are 3 modules in this course

In the first module, we’ll set the stage for your learning journey where you'll get an overview of the course objectives. You'll have the opportunity to meet your instructor, engage with your fellow learners, and familiarize yourself with the available support resources on Coursera, ensuring you're equipped to succeed. Additionally, we will dive into an essential business concept—how organizations identify the right customers for their business. Understanding this decision-making process is crucial for any business striving for success.

In Module 2, we will discuss Channel Decisions and the implications for delivering products to customers.

Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.