Selecting the Right Customer & Channel

Instructor: Mary Beth Furst

Beginner Level • 4 hours to complete • Flexible Schedule

What You'll Learn

                        ✓Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.

Skills You'll Gain

Customer Relationship Management
Strategic Marketing
Marketing Effectiveness
Cross-Channel Marketing
Operating Cost
Market Analysis
B2B Sales
Customer Retention
Customer Analysis
Marketing Channel
Business-To-Consumer
Customer Insights
Business Metrics
Customer Acquisition Management

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

                    
                                Learn new concepts from industry experts
                            
                                Gain a foundational understanding of a subject or tool
                            
                                Develop job-relevant skills with hands-on projects
                            
                                Earn a shareable career certificate

There are 3 modules in this course

In the first module, we’ll set the stage for your learning journey where you'll get an overview of the course objectives. You'll have the opportunity to meet your instructor, engage with your fellow learners, and familiarize yourself with the available support resources on Coursera, ensuring you're equipped to succeed. Additionally, we will dive into an essential business concept—how organizations identify the right customers for their business. Understanding this decision-making process is crucial for any business striving for success.

In Module 2, we will discuss Channel Decisions and the implications for delivering products to customers.

Congratulations! You've made it to the end of the course. As a final assessment, it's time to apply your learning.