What You’ll Learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills You’ll Gain
Shareable Certificate
Earn a shareable certificate to add to your LinkedIn profile.
Develop Your Specialized Knowledge
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta
There are 5 modules in this course
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
In this optional module, you learn what generative AI is and how it functions. You also discover how GenAI can be applied in different business scenarios as well as navigating the concerns around its usage. Then you explore how you can utilize generative AI to enhance your social media strategy by using AI to help hone in on your target audience and streamline your social media content creation. You are introduced to Meta's powerful AI tools.