Introduction to Social Media Marketing

Instructor: Anke Audenaert

Beginner Level • 1 week at 10 hours a week • Flexible Schedule

What You'll Learn

  • ✓Understand the landscape of traditional, digital and social media marketing
  • ✓Understand the major social media platforms, how they function, and what role they play in marketing
  • ✓Create SMART goals, identify KPIs, and define your target audience and their customer journey
  • ✓Choose the right social media platforms and learn how to create social media policies

Skills You'll Gain

Customer Analysis
Digital Media Strategy
Marketing Channel
Social Media
Instagram
Marketing
Goal Setting
Social Media Management
Facebook
Social Media Strategy
Target Audience
Key Performance Indicators (KPIs)
Social Media Marketing
Marketing Strategies

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta

There are 5 modules in this course

This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.