Advanced Tools for Digital Marketing Analytics

Beginner Level
2 weeks to complete at 10 hours a week
Flexible Schedule

Unilever Team

Skills You’ll Gain

Scalability Video Production Marketing Strategies Business Ethics Marketing Predictive Analytics Advanced Analytics Data Ethics MarTech Natural language processing Marketing Automation Data analysis Marketing Operations Digital Marketing Marketing Channel Marketing Effectiveness Marketing Analytics Analytics Artificial Intelligence

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There are 4 modules in this course

In this module, you will enter the exciting world of marketing automation and explore its role in streamlining marketing processes.

In this module, you will explore predictive analytics and its applications in the realm of digital marketing.

In this module, you will explore the exciting world of video marketing and mobile marketing and their significant impact on the digital marketing landscape.

In this module, you will explore the powerful intersection of AI, machine learning, and digital marketing. You'll also examine the ethical considerations that arise with the implementation of AI and envisioning the potential impacts of future advancements. You will also focus on career and job search tasks to help prepare you for a marketing analyst role.