Advanced Tools for Digital Marketing Analytics

Instructor: Unilever Team

Beginner Level • 2 weeks to complete at 10 hours a week • Flexible Schedule

Skills You'll Gain

Scalability
Video Production
Marketing Strategies
Business Ethics
Marketing
Predictive Analytics
Advanced Analytics
Data Ethics
MarTech
Natural language processing
Marketing Automation
Data analysis
Marketing Operations
Digital Marketing
Marketing Channel
Marketing Effectiveness
Marketing Analytics
Analytics
Artificial Intelligence

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile

Outcomes

  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will enter the exciting world of marketing automation and explore its role in streamlining marketing processes.

In this module, you will explore predictive analytics and its applications in the realm of digital marketing.

In this module, you will explore the exciting world of video marketing and mobile marketing and their significant impact on the digital marketing landscape.

In this module, you will explore the powerful intersection of AI, machine learning, and digital marketing. You'll also examine the ethical considerations that arise with the implementation of AI and envisioning the potential impacts of future advancements. You will also focus on career and job search tasks to help prepare you for a marketing analyst role.