Campaign Performance Reporting, Visualization, & Improvement

Beginner Level
22 hours to complete 3 weeks at 7 hours a week
Flexible Schedule

Unilever Team

Skills You’ll Gain

Data Ethics Marketing Channel Key Performance Indicators (KPIs) Data Visualization Software Marketing Strategies Data Storytelling Data-Driven Decision-Making Marketing Effectiveness Performance Analysis Marketing Analytics Market Analysis Return On Investment Performance Reporting Data Quality

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.