Measurement and Analysis

Beginner Level
28 hours to complete 3 weeks at 9 hours a week
Flexible Schedule

Unilever Team

Skills You’ll Gain

Social Media Campaigns Web Analytics Performance Analysis Marketing Analytics Social Media Marketing Marketing Strategies A/B Testing Keyword Research Advertising Campaigns Social Media Strategy Key Performance Indicators (KPIs) Search Engine Marketing Google Analytics Search Engine Optimization Digital Marketing

Shareable Certificate

Earn a shareable certificate to add to your LinkedIn profile.

Develop Your Specialized Knowledge

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate from Unilever

There are 4 modules in this course

In this module, you will explore how to differentiate between SEM and SEO, set up SEO objectives, perform keyword research, and analyze the performance of your SEO strategy.

In this module, you will explore web analytics tools, including the popular Google Analytics platform, and how to set up a comprehensive dashboard for monitoring website performance.

In this module, you will explore social media marketing, SMART objectives, and the RACE planning framework to help you develop effective social media campaigns and assess platform suitability.

In this module, you will you will gain insights into designing end-to-end campaign strategies, leveraging AI for monitoring and adjustment, implementing A/B testing, and conducting in-depth performance analysis.